• Identify and map new buyer personas within existing customer accounts beyond traditional operations leaders • Build customer profiles that include roles, responsibilities, incentives, and pain points across teams such as: ecommerce, marketing, CX, growth, product • Maintain accurate account and contact mapping in Salesforce • Build targeted outbound campaigns focused on upsell and cross-sell motions within the customer base • Develop messaging tailored to specific personas and solutions, including: Estimated delivery dates, Personalized unboxing experiences, Post-purchase notifications, Branded tracking portals, Inventory planning, Shipment protection • Execute outreach across approved engagement tools (email, phone, LinkedIn, sequences) • Generate qualified expansion conversations and meetings for AEs, Expansion AEs, or Account Managers • Qualify interest, use case, timing, and internal ownership before handoff • Partner closely with Sales, Account Management, and Customer teams to align on account context