• Execute, manage, and optimize paid campaigns with a focus on awareness, reach, and engagement • Support audience targeting, creative testing, and budget pacing • Monitor performance and report on metrics such as impressions, reach, and CTR • Collaborate cross-functionally on landing pages, messaging, and campaign assets • Help develop and maintain a consistent social media strategy focused on brand awareness and engagement • Own the social content calendar and publishing cadence • Draft and publish posts, collaborate on visuals, and ensure messaging is on-brand • Track engagement trends and share insights and recommendations • Support earned media efforts, including researching relevant reporters and publications, maintaining media and reporter contact lists, and coordinating contributed content, quotes, and background materials • Help manage marketing-related partnerships that expand reach and visibility • Coordinate deliverables, timelines, and communications with external partners • Maintain organized partnership documentation and status updates • Work closely with content, design, and leadership teams on awareness-driven initiatives • Help document learnings and best practices across channels