• Drive Member Enrollment Campaigns (Strategy & Planning) • Own enrollment marketing strategy for assigned health plan and employer accounts. • Build campaign calendars aligned to open enrollment and year-round engagement moments. • Align campaign priorities to meet client goals and Visana growth targets. • Execute multi-channel campaigns across email, SMS, direct mail, webinars, events, and employer toolkits. • Lead webinar strategy to drive strong promotion and high attendance/engagement. • Own employer toolkit strategy and partner with Client Success to drive year-round employer adoption. • Write and refine member-facing copy; partner with design to deliver high-quality creative. • Lead client-facing marketing planning meetings and working sessions; translate goals into clear campaign plans and deliverables. • Manage ongoing stakeholder communication, ensuring alignment on timelines, approvals, and performance. • Balance customization requests with scalable marketing frameworks, recommending solutions that protect quality, efficiency, and speed. • Partner closely with Client Success to ensure marketing execution supports retention, renewal, and account health. • Coordinate cross-functional execution with design, copy, and operations to deliver polished, on-time client-ready assets. • Act as the primary marketing point of contact for health plan marketing teams, leading broad + claims-based member outreach strategy. • Provide strategic enrollment marketing guidance for SMB and jumbo employer accounts, supporting high-impact planning and positioning discussions. • Partner with Analytics/Data to define success metrics, interpret performance insights, and translate results into strategic recommendations. • Maintain and evolve Visana’s B2B2C enrollment marketing playbook; act as a go-to resource for Client Success and internal teams. • Track enrollment campaign performance and full-funnel conversion (enrollment → scheduled → completed → retained). • Translate results into clear client or campaign recommendations, testing ideas, and ongoing optimizations to improve ROI. • Partner with Sales and Implementation during pre-sale and launch planning to embed marketing strategy, deliverables, and commitments into client agreements and implementation plans. • Build and refine scalable templates, workflows, and best practices that increase quality and speed across accounts. • Stay current on AI trends and emerging tools; identify practical use cases to improve speed, quality, and consistency across Enrollment Marketing. • Manage and mentor one direct report to start. • Set clear expectations, provide coaching, and create an environment where great work ships fast and keeps getting better.