• Own and evolve GeneDx’s account-based marketing strategy across priority GTM segments, including account selection, tiering, and engagement models • Quickly assess ABM maturity, segment readiness, and existing motions to establish a clear point of view on where ABM should be deployed, scaled, or deprioritized • Define and maintain ABM account frameworks, including segmentation, prioritization, and buying group coverage, in partnership with Sales and GTM leadership • Own ABM budget strategy and allocation, making rapid, high-confidence investment decisions across segments based on performance, demand signals, and GTM priorities • Lead the design of segment-specific ABM strategies that reflect distinct buying dynamics across GeneDx’s Specialty, General Pediatrics, Prenatal, Neonatal/NICU, Biopharma, and Health System segments • Orchestrate focused, cross-channel ABM programs spanning content, digital, and field engagement to drive account progression and pipeline quality • Partner with Sales leadership to align ABM efforts to account plans, opportunity strategy, and field priorities • Collaborate with GTM Operations to ensure ABM strategies are supported by the right systems, data models, and measurement frameworks • Partner with Business Operations & Enablement to ensure ABM programs are operationalized effectively through clear workflows and field readiness • Establish ABM success metrics focused on account progression, pipeline creation and acceleration, and expansion, with a clear point of view on ABM’s material impact • Lead continuous refinement of ABM strategy based on performance insights, segment learning, and GTM evolution • Bring an AI-driven growth mindset to scaling impact and driving ongoing efficiencies, while ensuring work is high-quality and brand aligned • Serve as the executive owner of ABM narrative, ensuring clarity on how ABM supports broader GTM strategy and revenue objectives.