• Attain or exceed 100% of the national adjusted sales plan. • Contribute to the development and implement the Sales and Marketing Plan at the national level. • Take ownership of achieving national sales goals by supporting each representative in reaching their individual territory sales targets. • Cultivate customer relationships within each region, encompassing hospitals, reference labs, distributors, Key Opinion Leaders, and other stakeholders. • Execute new product launches to ensure full participation among representatives and attainment of national objectives. • Strive to maintain or enhance average selling prices of products to directly impact company profitability. • Accept fiduciary responsibility for Sales and communicate adherence to corporate policies and procedures. • Ensure ongoing development of personnel and develop each representative to their fullest potential through effective management skills. • Conduct joint sales calls during field travel aiming for collaboration at least once per quarter.