• Champion the Go-To-Market strategy for Experian's Digital and Offline Identity Resolution and Collaboration product portfolio, ensuring tight alignment between market needs, product positioning, and sales execution. • Ensure offerings are competitively positioned, priced and aligned with value delivered. • Serve as the primary client-facing product lead, engaging with top-tier advertisers, platforms, and publishers to understand business objectives, evaluate fit with Experian identity solutions, and recommend best-fit architectures or new solution concepts. • Act as a subject-matter expert on identity resolution, educating internal teams and clients on technical concepts such as deterministic/probabilistic matching, cross-device graphs, clean rooms, and privacy-enhancing technologies. • Support strategic sales engagements, participating in client meetings, solutioning sessions, and escalated conversations where product expertise is required. • Act as an escalation point for complex client solutioning, helping unblock revenue by creatively applying product capabilities. • Partner with internal Product Managers who lead development execution - providing market context, validating requirements, and ensuring product investments map to revenue and adoption goals. • Develop commercially grounded product roadmaps, balancing short-term client needs with long-term strategic differentiation. • Translate emerging industry developments (privacy regulation, signal loss, CTV, retail media expansion, etc.) into actionable product implications and commercial opportunities. • Collaborate with Marketing and GTM teams to define messaging, launch new offerings, create enablement materials, and ensure consistent market positioning. • Conduct structured customer discovery and validation, synthesizing client inputs into insights that influence product strategy and go/no-go decisions. • Define product metrics, KPIs, and success criteria, ensuring actionable tracking toward revenue, adoption, and partner ecosystem health. • Represent Experian in industry forums and standards bodies, maintaining active involvement in groups such as IAB, NAI, DAA, or Prebid to influence and anticipate market direction.