• Own multi-channel performance marketing: paid search, paid social, direct mail • Build and scale brand awareness campaigns targeting finance & accounting teams • Identify and test new channels — always looking for the next scalable lever • Brief, test, and iterate on ad creative and landing pages with our design team • Manage budgets against CAC and ROAS targets — scale what works, cut what doesn't • Set up tracking, attribution, and reporting across all channels • Run structured experiments on copy, creative, audiences, and bidding strategies • Monitor competitive activity and spot new opportunities