Vita Coco
Good For Feeling Good | B Corp Certified
Director, Field Execution
Location
New York
Posted
25 days ago
Salary
$150K - $160K / year
15 yrs expEnglish
Job Description
• Build and facilitate training programs covering retail execution, merchandising standards, sales fundamentals, and distributor management best practices
• Conduct in-market training sessions with RSMs
• Develop and maintain training assets, playbooks, videos, guides, and job aids
• Lead onboarding for new RSMs
• Reinforce adoption of tools including Karma, VIP, PowerBI, BatchGeo, and more
• Conduct field rides to assess performance gaps and recommend targeted training
• Support successful innovation launches through clear communication and execution-focused training
• Align closely with DSD Team Leaders (VPs, Directors, and Market Managers) to ensure processes are followed by RSMs
• Work with Marketing on shopper programming, POS deployment, retail standards, and category selling tools
• Provide feedback and insights to DSD Leadership Team
• Partner with Supply Chain Coordinators and Distributor Ops teams to resolve execution and inventory challenges
• Generate actionable market and distributor insights for Sales Leadership
• Support tracking of KPIs tied to strategic initiatives, launches, and retail programs
• Measure training impact and adjust programming based on field needs
Job Requirements
- 15+ years of field sales, merchandising, distributor management, or training experience (CPG/beverage preferred)
- Strong understanding of retail execution and DSD distributor structures
- 10+ years of experience coaching field teams and influencing without direct authority
- Excellent facilitation, communication, and presentation skills
- Ability to interpret performance data and turn insights into training or action
- Strong relationship-building skills and cross-functional collaboration
- A growth mindset with passion for elevating people and performance
Benefits
- Full range of medical, financial, and/or other benefits
- Bonus and/or long-term incentive units may be provided as part of the compensation package
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