• Lead all aspects of imaging sales, marketing and business development for the Region. • Initiate and perform market research stratifying the data to determine how to successfully penetrate the newly created independent region for imaging. • Create and develop the sales, marketing and business development strategies, competitive analysis, talking points, responses to FAQs and overall market positioning for imaging. • Cultivate, convert and drive referral volume from any and all physicians in the region to CC through various market approaches including direct, indirect and channel management. • Determine where and how CC Imaging should grow additional services and locations across the Region and potentially beyond. • Identify and develop imaging opportunities for new products and services not currently in the portfolio which will drive new, inorganic revenue for the Region and Imaging. • Drive strategic relationships with local health system executives, determine the appropriate professional associations to join, conferences to attend, etc. and positions Cleveland Clinic effectively within these respective consortiums. • Design and implement cross-functional standard operating procedures for sales, operations, IT, and management including building required monthly management reports, meeting process/cadence and communication.