• Build and run sales effectiveness programs that improve consistency and outcomes across pipeline creation, deal progression, and close. • Translate business priorities into enablement plans with clear metrics, timelines, and stakeholder ownership. • Continuously assess what’s working, identify gaps, and iterate quickly to bring clarity to ambiguity. • Own enablement for the practical application of sales technology, ensuring sellers adopt workflows that drive productivity and results. • Partner with Revenue Operations to improve seller usage of sales and engagement tools through playbooks, in-workflow guidance, automation, and reinforcement. • Serve as the enablement voice in shaping the revenue tech stack and improving how tools support selling motions. • Lead or co-lead the buildout and governance of a sales enablement platform (e.g., Highspot, Seismic, Allego), including structure, user experience, content lifecycle, communications, measurement, and adoption. • Ensure sellers and managers receive the right content at the right time, embedded in sales motions rather than delivered as content dumps. • Establish standards for content quality, relevance, freshness, and usage analytics. • Design and deliver learning experiences that drive behavior change, including role-based learning paths, reinforcement, certification, coaching guides, and practice. • Use KPIs, adoption data, and feedback to identify skill or process gaps and implement targeted interventions. • Enable and certify sales managers as effective front-line coaches. • Lead enablement for sales plays, product launches, messaging updates, and major sales events (including SKO), with a focus on readiness and post-launch reinforcement. • Extend enablement programs to partners and new hires through structured onboarding and role-based ramp plans.