• Develop and implement event marketing strategies to support business growth and brand positioning. • Oversee the planning, execution, and budgeting of conferences, exhibits, sponsorships, webinars, CLEs, IMS-hosted events, and promotional items • Collaborate with the Content Strategist to create compelling event promotional plans • Manage event marketing collateral, promotional products, and branded materials • Ensure event logistics, staffing, and execution align with company goals and industry best practices • Track and analyze event performance metrics, providing insights for optimization • Work with internal stakeholders to manage speaking engagements and CLE opportunities at key events • Maintain vendor relationships with event coordinators, industry groups, and logistics providers • Lead post-event evaluations, providing feedback and recommendations for future improvements • Support brand transitions and event marketing strategies for acquired companies • Collaborate with digital, social media, and content teams to maximize event reach and engagement • Ensure compliance with brand architecture and style guides across all event-related materials • Represent IMS at select events, fostering relationships with key partners and clients as needed • Lead, support, and mentor a team of two direct reports • Up to 20% of travel required