• Develop and execute GTM plans for product launches that span Tilt’s credit card and cash advance offerings. • Craft clear, differentiated messaging that communicates the unique value of Tilt’s products to target audiences. • Work directly with product and creative teams to define the in-app and lifecycle messaging strategy to ensure different customer segments understand, adopt, and continue to extract value from the product over time. • Uncover customer pain points, and opportunities to inform product marketing strategies and enhance the customer experience. • Become a master of the cash advance and credit card industries. Keep the wider team sharp on competitive shifts, and proactively identify strategic opportunities that align with Tilt’s mission.