• Launch and scale paid programs across LinkedIn, Meta (FB/IG), Reddit, and selective test channels. • Develop an experimentation roadmap: audiences, offers, landing pages, creative formats, and funnel stages. • Design full-funnel programs: target account awareness, engaged retargeting, meeting conversion. • Create or manage production of high-quality creative: static, carousel, and especially short-form video. • Use AI-native workflows to generate variants (hooks, cuts, captions, thumbnails) while maintaining brand and security credibility. • Partner with Product Marketing to make sure claims are defensible and messaging is consistent. • Define what "success" means beyond leads: engaged target accounts, meeting rate, pipeline per dollar. • Build measurement that ties spend to outcomes (CRM integration, attribution approach, reporting cadence). • Run weekly creative and campaign performance reviews. Iterate fast. • Partner with web/PMM to build landing pages that convert: value clarity, proof, minimal friction. • Improve conversion rates and meeting flows without leaning on cold email/calls.