• Define and evolve Cogent's core narrative: category, differentiation, "why now," and "why us." • Build segmentation and ICP clarity and tailor messaging by persona and use case. • Own competitive positioning, battlecards, and win/loss insights. • Create and maintain the core sales deck(s), demo storyline inputs, one-pagers, and solution briefs. • Build enablement that improves conversion at each stage: discovery, demo, POC, security review, close. • Partner with the sales team on objection handling, pricing/packaging narratives, and proof points. • Own product and feature launch strategy, both internal readiness and external storytelling. • Write product web pages and solution pages that are crisp, credible, and conversion-aware. • Build content that supports evaluation: evaluation guides, operationalization docs, ROI/value frameworks. • Turn customer outcomes into proof: case studies, quantified value, reference-ready narratives. • Partner with CS on customer councils, reference loops, and voice-of-customer insights. • Use AI to accelerate drafts, variants, and repurposing while maintaining high standards, and accuracy.