• Sell laboratory diagnostic equipment within a defined territory, to new and existing customers including Acute Care Hospitals, Independent Reference and Physician’s Office Laboratories • Work with Fisher Account Managers (field and inside sales) and manufacturer reps to identify, develop and close instrumentation and lab automation opportunities within your assigned territory • Meet your annual targets for both diagnostic capital instrumentation and reagents • Develop strong professional relationships with the account managers you support to serve our customers and position our diagnostic solutions • Understand and be able to clearly present the value proposition our division brings to our customer’s laboratories • Maintain an accurate and detailed instrument pipeline that you will use daily to ensure you meet your revenue commitments • Develop robust territory plans, in conjunction with your account managers and instrument manufacturer reps, that will serve as your roadmap to meet your sales goals