• Lead the development, execution and management of the CRM strategy. Including automated segmented lifecycle campaigns that drive retention, loyalty, cross-sell, churn prevention, and win back across all channels • Analyze customer data, defining actionable segments and creating targeted lifetime value/customer life-cycle engagement campaigns and programs • Monitor competitor CRM and loyalty programs, testing and adopting best practices to continuously improve program performance, player value, and profitability • Operational responsibility of retained player marketing initiatives; player retention & re-engagement; promotion and bonus campaign planning and execution (incl eROI analysis); executing, reporting, and iterating marcomms plan (incl player bonus liability); content and creative management; and holistic marcomms omni-channel management (email, website, SMS, push, player inbox, phone, direct mail, and social) • Manage and scale the CRM Marketing team • Develop and enhance KPIs for managing and assessing the success of the CRM marketing channels, campaigns, and programs • Working closely with the marketing analytics team to build dynamic segmentation and build monitor dashboards to track and optimize CRM channel performance • Proven expertise in Mobile CRM, email, push, and social best practices, supporting promo execution with seamless end to end UX. • Other duties as required.