• Analyze laboratory workflows in Emergency Department, inpatient, and outreach settings, creating tailored sales strategies that address the clinical and operational impacts and align with customer needs • Incorporate advanced solutions like Monocyte Distribution Width (MDW) and Clinical Information Technology (CIT) to enhance customer outcomes • Conduct thorough analysis to understand market dynamics, identifying weaknesses and crafting strategies to increase market share • Address competitors’ strengths proactively to secure Beckman Coulter’s position in the market • Engage customers by understanding their technology, contracts, and competitive landscape, tailoring product presentations to meet their unique needs • Align Beckman Coulter’s solutions with customer business models and financial trends to drive impactful conversations • Serve as a peer leader and subject matter expert in Heme/UA technologies and laboratory workflows, providing guidance to colleagues • Leverage tools like PowerBI and SFDC to drive territory strategy and track market activity, base wins/losses, and install growth • Monitor territory performance using analytical tools, ensuring alignment with strategic goals and competitive opportunities • Collaborate with cross-functional teams to execute sales strategies that maximize customer value and drive revenue growth