• Develop and manage Market Development Fund (MDF) programs to effectively support channel partners and distributors in their marketing efforts. • Ensure transparent and efficient allocation and tracking of MDF budgets for all product lines and across the region. • Collaborate closely with channel partners to develop and execute joint marketing initiatives, maximizing market reach and impact. • Adapt global marketing strategies and brand guidelines to create locally relevant and impactful marketing plans across region. • Define and refine local product messaging and positioning to strongly resonate with the target audiences. • Conduct thorough market research to identify key trends, emerging opportunities, and competitive activities. • Provide regular and insightful reports on market performance, competitor analysis, and customer feedback specific to both product lines. • Work collaboratively with the regional sales teams to ensure strong alignment between marketing efforts and sales objectives.