• Architect and run PrizePicks’ live sports go-to-market approach across seasons, tentpoles, and high-impact moments—balancing planned initiatives with real-time opportunities. • Define moment-by-moment positioning, objectives, channel approach, and readiness plans that drive both brand impact and gameplay participation. • Lead integrated execution across Creative, Media, Social, Product Marketing, Partnerships, Analytics, CRM, Events, and Reinvestment to deliver cohesive, high-performing plans. • Build offerings and narratives that create newness and urgency, increasing demand and preference for PrizePicks. Ensuring brand efforts are tightly connected to business priorities, including growth, engagement, and revenue goals. • Translate brand platforms, our product offering/features into initiatives with clear goals, measurement plans, and learning agendas. • Partner with Consumer Insights & Analytics to track performance across brand metrics (awareness, consideration, sentiment) and business outcomes (participation, retention/reactivation, revenue contribution). • Use insights to optimize investment, channel mix, and creative approach—especially around tentpole and live moments where speed and accuracy matter. • Balance long-term brand building with near-term performance, ensuring we win today and compound tomorrow. • Establish scalable frameworks—playbooks, templates, guardrails, and decisioning—so teams can move quickly without sacrificing brand integrity. • Set clear governance for real-time marketing & brand presence: risk tolerance, escalation paths, approvals, and post-moment retrospectives. • Lead readiness planning for marquee moments, ensuring we’re aligned before, decisive during, and smarter after. • Ensure PrizePicks’ brand presence and how we show up is distinct, consistent, clear and “sports” culturally credible across all channels. • Adapt narratives by sport, moment, channel and audience—without losing clarity, voice, or strategic intent. • Partner closely with Brand Strategy & Campaigns to bring narrative frameworks to life in-market. • Act as a senior leader who can align stakeholders, resolve tradeoffs, and maintain momentum in a fast-moving environment. You are the voice of how we go-to-market. • Build strong cross-functional relationships that unlock speed, quality, and shared accountability. • Lead and develop brand marketers with high standards, clear expectations, and measurable impact.