• Own and continuously optimize the marketing operations function, from planning through execution and measurement • Build and maintain funnel reporting, dashboards, and KPIs across TOFU through revenue in partnership with GTM leadership • Drive campaign measurement and attribution, ensuring clear visibility into what’s working — and why • Monitor BDR performance and support the team through analytics, reporting, and compensation insights • Support annual and quarterly planning with data‑backed insights and forecasts • Own and administer the marketing tech stack, including HubSpot and Salesloft, providing ongoing support and enablement • Partner with Sales and RevOps to align on lead management, scoring, routing, and SLAs • Work comfortably across sales and marketing technologies such as 6sense, ZoomInfo, Pocus, and similar tools to pull reports, maintain data hygiene, and support integrations • Ensure data integrity, compliance, and operational best practices across systems • Develop best practices and maintain SOPs for deploying multiple, multi‑channel campaigns effectively • Establish and improve marketing processes, documentation, and governance • Partner with cross‑functional teams to turn insights into operational improvements • Track the marketing budget and help prioritize spend across channels