• Support the Sales organization with a variety of Sales Operations and CRM-related tasks, including reviewing, analyzing, and fulfilling business support requests • Collaborate with cross-functional stakeholders to gather requirements, recommend solutions, and implement Salesforce enhancements aligned to business needs • Design, build, and maintain Salesforce automations and process improvements, including flows, validation rules, approval processes, and other declarative tools • Configure Salesforce to support business processes, including custom objects, fields, page layouts, record types, and security settings • Assist with Salesforce administration activities, including user access support, territory alignment, account setup, and sales crediting requests • Develop, maintain, and deliver standard and ad hoc reports, dashboards, and analytical insights to support decision-making and identify trends, risks, and opportunities • Ensure data quality, accuracy, and integrity across Salesforce through monitoring, validation, and data management activities • Support and troubleshoot day-to-day Salesforce issues, working with users to resolve problems efficiently and effectively • Monitor system performance and existing processes to identify opportunities for optimization, scalability, and continuous improvement • Stay current with Salesforce releases, features, and best practices; proactively recommend enhancements that improve business outcomes • Create and maintain system, process, and technical documentation to support knowledge transfer, audit readiness, and long-term platform sustainability • Participate in Jira-based work management using Copado, including UAT testing and, when assigned, implementing changes and promoting them through Salesforce environments