• Develop, enhance and increase district sales performance to meet or exceed annual Company sales and market share objectives. • Ensure corporate sales and marketing direction is fully executed within a geographic area. • Implement the district sales strategy (or business plan) to be executed through the team. • Develop and maintain solid customer relationships with key executives, decision influencers and decision makers as appropriate. • Respond to the needs of the customer in a timely and professional manner. • Conduct account reviews for key customers as required. • Monitor product usage to determine growth and/or decrease in purchasing patterns. • Update contract information as required. • Provide regular, candid and timely feedback to the district sales representatives and documents appropriately. • Act early to identify performance challenges or deficiencies and creates plans to appropriately address performance gaps. • Work closely with Sales Director and HR to guide all disciplinary actions up to and including terminations. • Analyze and evaluate the performance of the team as well as sales figures and territory data for geography. • Track and reinforce measures of sales force effectiveness (e.g. reach and frequency; adherence to strategy; tactical implementation; proper use of funds, systems and tools). • Recruit and retain top talent applicants to ensure all positions are filled. • Apply appropriate coaching styles to each direct report that motivates high performance and ensures accountability. • Counsel and coach direct reports to maximize their performance and continue their professional development. • Perform all Company business in compliance with all applicable Company policies and procedures. • Apply appropriate measures to ensure that sales representatives also are in compliance with all applicable company policies and procedures. • Demonstrate high ethical and professional standards with all business contacts in order to maintain the Company's excellent reputation within the medical and pharmaceutical community. • Communicate candidly with Sales Director and direct reports. • Ensure an open communication environment for direct reports. • Serve as a focal point for the compilation and exchange of "Best Practices" across the district. • Serve as communication liaison with home office and district to include the proactive identification and resolution of issues. • Possess ability to assess organizational change management needs and apply appropriate tools to manage change impact within respective organizational groups to ensure successful implementation. • Create a high-performing team environment which values continued professional development and personal accountability. • Eliminate barriers and foster a solution-oriented winning vision throughout the district. • Exhibit both a long-term, strategic view of the business with an acute focus on driving immediate results. • Exercise fiscal control on allocated operating budgets. • Take direction from Regional Director regarding marketing, standards, etc. and ensure it is cascaded and followed within sales representative teams. • Perform other duties as assigned.