• Proactively generate new business through targeted outbound prospecting and lead development. • Follow up on direct shipments to identify upsell opportunities and strengthen long-term customer relationships. • Manage inbound enquiries relating to orders, pricing, availability, and order status. • Identify and execute cross-sell and upsell opportunities across Rockland’s antibody and immunochemistry portfolio. • Deliver responsive, solution-focused customer support, recommending appropriate products to meet technical requirements. • Accurately record, manage, and update all customer interactions, opportunities, and pipeline activity within the CRM system. • Build and maintain in-depth knowledge of Rockland’s product range, applications, market trends, and competitive landscape. • Support marketing initiatives by distributing relevant collateral to customers and channel partners. • Represent Rockland at industry trade shows and scientific conferences to generate leads and support brand visibility. • Maintain and manage customer contact data to support Sales Account Manager prospecting and pipeline development.