• Develop performance dashboards and reports to track social KPIs including engagement, reach, CPL, and ROAS. • Deliver insights and data-driven recommendations to improve social performance and optimize budget allocation. • Monitor and analyze the effectiveness of organic content across all active platforms. • Plan, execute, and manage paid social campaigns across LinkedIn, Meta, and other relevant platforms to support lead generation goals. • Work closely with the demand generation, product marketing, and sales teams to align social media campaigns with strategic business objectives. • Present social media reports and insights to stakeholders, making proactive recommendations for improvement.