• Define and execute the future-state vision for Salesforce and the broader GTM technology ecosystem • Make pragmatic tradeoffs between speed and perfection, and know when each matters • Take end-to-end ownership of outcomes, including rolling up sleeves to design, build, and troubleshoot solutions directly when required • Serve as the primary architect and administrator for Sales Cloud, including profiles, roles, permission sets, page layouts, flows, validation rules, and custom objects • Lead the implementation and optimization of Salesforce Data Cloud for unified data ingestion, normalization, and activation across the GTM stack • Champion Agentforce deployment to improve productivity through AI-powered assistance and intelligent automation • Configure and maintain connected GTM tools, including dialer/sequencer platforms (RingLead, Outreach/Salesloft), marketing automation (HubSpot), and BI dashboards (Tableau) • Partner closely with Product and Engineering on API-level integrations with internal operational systems • Implement and manage Copado (or similar DevOps tooling) for version control, testing, and deployment • Enforce change management best practices, including sandbox strategy, release cycles, and documentation • Implement lightweight but effective change management and DevOps practices • Move fast, document decisions, and iterate • Step in when things break, and fix them • Be comfortable operating with ambiguity, shifting priorities, and incomplete information.