• Establish and uphold standard operating procedures across marketing execution • Identify inefficiencies, reduce rework, and continuously improve how the team operates • Lead ownership of the marketing technology stack and integrations • Ensure tools are correctly configured, data flows are accurate, and the team is equipped to execute • Drive QA across campaigns, landing pages, and patient acquisition funnels • Act as the primary operational contact for external agencies • Oversee timelines, deliverables, and performance accountability to ensure partners are aligned, well-briefed, and meeting expectations • Ensure operational preparedness for marketing launches, new service rollouts, and growth experiments • Own end-to-end execution workflows—moving campaigns from brief to launch on time and with high accuracy • Build and maintain operating cadences, checklists, and handoff processes that keep marketing running efficiently in a high-volume D2C setting