• Oversee Cross-Channel Media Strategy & Planning: Lead, develop and author the cross-channel paid media strategy and approach for complex, global, B2B organizations with multiple business units (including strategic campaign development, advertising execution, engagement, managing creative processes, reporting). • Oversee the strategic management of campaigns, identifying and ensuring implementation of optimizations to the paid media strategy based on performance results for global B2B clients across media channels. • Develop and streamline processes that aid in more successful campaign planning, implementation and stewardship of paid media plans. • Actively manage and reconcile large scale budgets across multiple channels. • Collaborate with creative teams to bring messaging strategies to life via relevant media placements that drive meaningful business impact. • Create actionable and meaningful program KPIs and aid in analytics and systems integrations for proper tracking and attribution. • Opportunity Development: Bring a growth mindset to assigned accounts, helping to identify and lead upsell and cross-sell opportunity conversations. • Grow and foster partnerships with leading technology and media vendors to advance overall media capabilities and revenue opportunity. • Stay current on emerging media trends to proactively author POVs based on relevant industry, category, and client topics. • Client Relationships: Serve as the Integrated Media client lead - speaking to full program strategy and insights, advocating for and defending campaigns and overall performance. • Develop meaningful, trust-based relationships with clients in order to help foster long-term partnerships. • Ultimate ownership of client deliverables, accountable for timeliness and accuracy.