• Develop and execute retailer‑specific growth plans aligned to strategic direction set by senior leadership and clients • Serve as a trusted point of contact for regional client leadership, ensuring alignment, consistency, and strong business outcomes • Lead the Business Planning process, partnering with Business Insights, Planning, and Channel teams to improve key performance metrics • Provide strategic direction and analytical support to Customer Managers, enabling effective annual and quarterly business planning • Build, manage, and optimize customer and wholesaler business plans that drive volume, distribution, and profitability • Identify opportunities and risks by partnering with Region Broker Managers and cross‑functional stakeholders • Deliver actionable analytics and insights to support category reviews, line reviews, new item presentations, and innovation launches • Manage trade investment planning, including spend visibility, effectiveness measurement, and optimization • Analyze promotional performance, base volume forecasts, and actual results to inform future strategies • Develop customer‑level distribution, merchandising, and activation targets supported by data‑driven insights • Leverage syndicated and internal data sources to inform both strategic and tactical trade plans • Conduct ad‑hoc financial and performance analysis, including pre‑ and post‑event evaluations • Participate in customer sales calls alongside the Customer Manager team, as appropriate • Develop and present materials for CROSSVIEW Business Reviews, clearly communicating insights and recommendations • Ensure all client plans are accurately built, maintained, and updated within CROSSVIEW and the client’s trade planning systems