Position Purpose We’re looking for a strategic, hands-on Senior Marketing Manager who thrives as a collaborative team player. This role is responsible for shaping how we position, launch, and grow our solutions across key segments — with a strong focus on driving lead generation and building measurable sales pipeline. Reporting to the VP, Strategy & Growth Marketing, this role will own marketing strategy and execution across several segments. You’ll operate with a portfolio-level mindset, ensuring our messaging, go-to-market plans, and campaigns are aligned to company growth priorities and revenue goals. The ideal candidate blends strategic thinking with strong execution, brings experience in complex or regulated industries, and knows how to turn market insight into marketing programs that generate demand and accelerate growth. What Success Looks Like Clear, differentiated positioning across segments, partners, and products Strong alignment between growth strategy and marketing execution Measurable contribution to pipeline growth, adoption, and market expansion High-impact collaboration with sales, product, and partner teams Marketing programs that generate qualified leads and support revenue outcomes Key Responsibilities 1. Strategic Marketing Leadership Partner closely with the VP, Strategy & Growth Marketing to define and execute marketing strategies that support company growth goals Own the strategic roadmap for assigned segments, ensuring alignment across initiatives and teams Translate business objectives into clear marketing priorities, frameworks, and go-to-market plans Bring forward actionable market, customer, and competitive insights that shape positioning and messaging 2. Segment Marketing Strategy & Execution Define target markets, personas, positioning, and value propositions for key segments Develop and execute segment-based marketing plans that drive awareness, engagement, and qualified pipeline Partner closely with Sales leadership to support segment-specific selling strategies and enablement needs Ensure messaging is consistent, scalable, and differentiated while remaining relevant to each market 3. Partner Marketing Execute on the partner marketing strategy in collaboration with partner, sales, and business development teams Develop and execute joint marketing initiatives that drive pipeline, adoption, and partner engagement Align partner marketing programs to growth priorities and measurable outcomes Track performance and optimize initiatives based on results 4. Product Marketing Own product positioning, messaging, and differentiation specific to assigned segments Lead go-to-market planning for product launches, enhancements, and lifecycle initiatives Develop compelling product marketing and sales enablement assets that clearly articulate value and drive demand for target audiences Partner with product to ensure customer insights and market feedback inform roadmap discussions 5. Cross-Functional Collaboration & Influence Serve as a strategic marketing partner to product, sales, partnerships, and customer teams Influence stakeholders and drive alignment without direct authority Communicate strategy, priorities, and performance clearly and confidently Act as a connector across teams to ensure marketing efforts translate into revenue impact 6. Pipeline & Performance Focus Define KPIs and success metrics aligned to growth and revenue objectives Partner with shared services to ensure programs are optimized for lead generation and pipeline contribution Regularly review performance data and adjust strategy to maximize impact Minimum Qualifications Preferred Qualifications MBA or advanced business degree preferred, but not required Experience in healthcare, post-acute care, or healthcare technology, strongly preferred Experience operating in regulated or complex B2B environments Familiarity with growth marketing, lifecycle marketing, and modern go-to-market approaches