• Own and grow territory sales for Trek, Electra Bicycles, and Bontrager Accessories • Set sales objectives and manage forecasting, ordering, prospecting, and pipeline activity • Analyze dealer performance and implement strategies to improve sell-through, assortment, and profitability • Serve as a business consultant to retailers, making recommendations on merchandising, inventory, staffing, and Continuous Improvement initiatives • Appoint, develop, and support retail partners to maximize Trek’s market position • Build long-term, trust-based relationships through regular in-person visits • Deliver product knowledge and sales training to retailer teams • Ensure brand standards are met for product presentation and in-store experience • Identify, prospect, and onboard new retail partners to expand market coverage and grow distribution • Monitor competitive activity and local market trends • Represent Trek at retailer events, demos, and market activations • Provide exceptional customer service and consistently embody the Trek brand