• Assist with managing a formal client reference program that aligns with organizational goals and objectives. • Identify, recruit, and maintain relationships with clients willing to serve as references. • Ensure their experiences and feedback are accurately captured and utilized. • Oversee the process of responding to internal and external reference requests, ensuring timely and relevant responses that highlight client success stories. • Set and track key performance indicators (KPIs) related to the reference program, including response rates, client satisfaction, and impact on sales outcomes. • Work closely with sales, marketing, and customer success teams to ensure alignment on reference needs and to maximize the value derived from client input. • Collaborate with the marketing and advocacy teams to leverage client references in case studies, press releases, webinars, events, and other marketing collateral. • Collect and analyze feedback from clients and internal stakeholders to continuously improve the reference program and processes. • Provide training and support to internal teams on best practices for engaging with clients and utilizing reference materials effectively. • Regularly share program wins, new reference additions, and success stories with the broader organization to increase awareness and participation.