• Maintain and expand customer base; building and maintaining rapport with key customers; identifying new customer opportunities • Recommend product lines by identifying new product opportunities, and/or product, packaging, and service changes; surveying consumer needs and trends; tracking competitors • Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies • Plan and implement a competitive strategy to bring about substantial growth in the assigned territory • Demonstrate technical selling skills and product knowledge that allows the RSM to give effective presentations • Build trust, value others, communicate effectively, drive execution, foster innovation, focus on the customer, collaborate with others, solve problems creatively and demonstrate high integrity • Proactively establish and maintain effective working team relationships with all support departments • Service existing accounts, obtain orders, and establish new accounts by planning and organizing daily work schedule to call on existing or potential sales outlets and other trade factors • Adjust content of sales presentations by studying the type of sales outlet or trade factor • Keep management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly and annual territory analyses • Monitor competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc. • Recommend changes in products, service, and policy by evaluating results and competitive developments • Resolve customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to management