• Reporting to the Regional Sales Director, drive sales efforts for professional and retail horticulture markets within the assigned territory • Achieve sales targets, implementing marketing strategies • Manage distributor and account objectives, maintaining CRM data • Represent Sun Gro products in the marketplace • Travel to customer sites and distributor locations • Plan, organize, and control the total selling effort within the assigned territory • Ensure distribution objectives are attained consistently for professional and retail product lines • Establish territory, distributor, and account objectives and develop plans for their achievement • Deliver combined product sales of professional and retail peat moss and mixes according to approved sales and marketing plans • Implement and control approved sales/marketing programs and procedures • Achieve new account and distribution objectives • Monitor the market, competitors, and potential customers to adjust sales strategies accordingly • Maintain CRM data by accurately recording all sales activities and account notes • Communicate with supervisors regarding territory activities and business factors • Participate in regional meetings to plan and analyze business activities • Address customer requests, problems, or special situations related to product performance • Handle company materials and equipment responsibly to maintain a positive impression • Control territory expense budgets and submit timely sales and expense reports