• Achieve planned Braeburn goals, and patient access to product objectives and other expected performance measures for assigned geography • Demonstrate mastery of sales competencies: • Business Acumen – Review, analyze and interpret reports / facts and data to plan and execute territory activities that ensure quarterly and annual objectives are met. Develop a deep understanding of assigned territory, including delivery of care, major payers and regulatory environment. Understand industry trends and emerging competition as well as reimbursement patterns and potential implications to patient delivery. Understand state law and policies to execute tactics within a local geography • Scientific Knowledge – Mastery of disease state and product information communicated in a compliant manner consistent with the FDA-approved product labeling and REMS program • Customer Engagement – Engage with account personnel to prepare for sales call, uncover needs and opportunities, communicate approved solutions, address customer concerns, gain advance/commitment, post call analysis/next steps • Using internally approved materials, provide information to help inform physicians and office personnel about access related information for Braeburn’s products • Effectively manage and support accounts, which includes ensuring product access and resolving/triage reimbursement issues in a manner that complies with Braeburn policies, processes, and procedures to optimize customer and patient experience • Collaborate effectively with all Braeburn cross-functional partners • Develop ongoing dialogue with customers to effectively anticipate and adapt to customers’ needs, as well as evolving market challenges and opportunities • Exercise sound judgment, and ensure integrity and compliance with all Braeburn policies and Braeburn Code of Conduct • Exercise fiscal control of operational expenses