Vericast

Reimagining marketing solutions one business-to-human connection at a time.

Media Specialist – Paid Search

Performance MarketingPerformance MarketingFull TimeRemoteTeam 5,001-10,000H1B No SponsorCompany SiteLinkedIn

Location

Texas

Posted

18 days ago

Salary

$75K - $105K / year

Bachelor Degree3 yrs expEnglish

Job Description

• The Media Specialist is responsible for the setup, execution, and in-flight optimization of sophisticated campaign matrices across multiple digital channels. • This role involves leveraging our automated platform to localize, geo-target, and dynamically optimize cross-channel campaigns. • Analyze real-time performance data to identify high-performing locations, creatives, and audience segments to maximize ROI. • Monitor pacing, bid efficiency, and KPI attainment on a daily basis. • Lead the hands-on-keyboard setup and launch of campaigns across multiple digital channels. • Establish rigorous test-and-learn frameworks to iteratively improve campaign performance. • Manage 1st and 3rd party data integrations to enable accurate audience targeting. • Communicate campaign performance and strategic recommendations to internal stakeholders.

Job Requirements

  • Bachelor’s Degree (Preferred) in Marketing, Advertising, Digital Media, Data Analytics, Business Administration, Communications, Computer Science (with a focus on digital marketing and automation)
  • 3-5 years of experience in paid search, digital marketing, paid media, or advertising campaign management
  • Proven, hands-on-keyboard experience managing paid search campaigns within Google Ads and at least one programmatic DSP (e.g., The Trade Desk, DV360)
  • Digital marketing and paid search experience for or with a financial institution (bank or credit union)
  • Demonstrable experience moving beyond execution to analyze campaign performance, generate strategic insights, and directly manage optimizations to meet KPIs
  • Experience with tools/platforms related to localized and geo-targeted campaign execution is a benefit

Benefits

  • medical, dental and vision coverage
  • 401K with company match
  • generous PTO allowance
  • life insurance
  • employee assistance
  • pet insurance

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