• Own SpiderSilk’s platform positioning and messaging across Exposure Management and Agentic SOC. • Develop differentiated narratives by persona (CISO, SOC leadership, security engineering, risk/compliance). • Translate technical capabilities into outcome-driven value propositions, proof points, and customer-ready language. • Define and maintain ICP, personas, priority use cases, and buyer journey in partnership with Sales and Product. • Create messaging frameworks aligned to how security teams evaluate solutions (discovery → technical validation → POC → procurement). • Own competitive intelligence: landscape tracking, differentiation, and “why we win” narratives. • Build and maintain competitive assets: battlecards, objection handling, feature comparisons, and talk tracks. • Lead GTM readiness for launches and major releases: messaging, narratives, core assets, internal enablement, and external-facing materials. • Own the creation of technically credible assets: solution briefs, product one-pagers, technical blogs, case studies, whitepapers, and research-driven reports. • Build enablement that supports enterprise cycles: pitch decks, discovery guides, POC narratives, security FAQs, and executive value framing. • Partner closely with Product/Technology to stay current on roadmap themes and technical differentiation. • Measure effectiveness through asset adoption, sales feedback, win/loss insights, evaluation/POC progression, and deal-stage conversion improvements.