• Own Connect AI positioning across use cases like conversational AI (ChatGPT, Claude, Copilot) and agentic build (n8n, Copilot Studio) • Overhaul and uplift CData’s brand presence (collateral, sales enablement tools, website) with exciting new AI-oriented visual identity and brand voice created by a top-tier design agency (in process, Q’1-2 timing) • Define competitive strategy with differentiation that can withstand technical scrutiny from hands-on evaluators • Lead market development for the managed MCP category, establishing CData as the thought leader in AI data infrastructure • Partner cross-functionally to define and execute quarterly and annual GTM strategies, owning overall growth performance for Connect AI • Create technical content that passes the "hands-on validator" test—architecture guides, security reference docs, and deployment playbooks that Directors of Architecture actually use during evaluation • Develop clear value narratives for the three pillars of our overall messaging framework: Connectivity (live access to 350+ sources), Context (semantic intelligence), and Control (passthrough security with audit trails) • Serve as the subject-matter expert for Connect AI, enabling Sales, Customer Success, and Marketing teams with use case articulation and competitive positioning • Lead customer, market, and buyer research to uncover insights that inform positioning, messaging, and differentiation • Translate customer feedback and competitive insights into roadmap recommendations—particularly around MCP adoption, semantic modeling, and governance features • Partner with Product on launch strategy for new capabilities, AI platform integrations, and enterprise capabilities • Plan, organize, and execute complex marketing initiatives end-to-end, including multi-product launches and major GTM programs • Stay up-to-date on the latest market developments around AI and Agent platforms to inform our strategy • Conduct first-party research with trialers, prospects, and customers to form a perspective on our go-to-market and validate our messaging • Monitor competitive activity and proactively develop strategies to counter threats and capitalize on market opportunities • Track and analyze key business performance metrics to assess GTM effectiveness, market adoption, and growth trends • Adopt AI tools and processes to optimize your own productivity (with a budget to support it) and help lead projects to rollout AI to the Marketing team • Provide guidance, review, and informal mentorship to other Product Marketing Managers to elevate overall team effectiveness