• Lead cross-functional launch planning for new products and features • Define target customer segments and develop detailed buyer personas • Align product positioning and pricing with market and competitive dynamics • Coordinate with Product, Sales, and Marketing to ensure smooth launches • Create product sheets, sales tools, and customer case studies • Develop training materials for sales and channel partners • Build content for web, blog, and demand gen campaigns • Support sales with tailored messaging and mid/bottom-funnel materials • Conduct customer interviews and competitive research • Analyze product usage and market trends to inform positioning • Synthesize feedback from customers and GTM teams into actionable insights • Monitor competitive landscape and advise product roadmap decisions