• Own lead intake, lifecycle stage management, and audience segmentation across all inbound and outbound marketing efforts. • Design, build, and optimize nurture journeys for key audiences, including corporate funders and foundations. • Lead email marketing strategy beyond newsletter production, including automated campaigns, targeted sends, and behavior-based communications. • Build and maintain marketing automation workflows, lead scoring models, and lifecycle automation in alignment with marketing and business development priorities. • Own day-to-day marketing automation operations, including data hygiene, list management, campaign setup, QA, and documentation. • Produce regular performance reporting on funnel health, engagement, and conversion to support decision-making by Marketing and Business Development. • Collaborate with Business Development and Programs teams to align lifecycle messaging with relationship stage and revenue goals. • Identify opportunities to improve conversion, engagement, and retention through testing, iteration, and optimization. • Perform other duties as requested.