• Develop and own the end-to-end affiliate activation strategy to increase engagement, revenue contribution, and retention. • Design scalable activation frameworks to move affiliates from onboarding → engagement → revenue generation → advocacy. • Define activation KPIs and performance benchmarks aligned with company growth goals. • Partner with executive leadership to align affiliate activation initiatives with overall GTM strategy. • Build and optimize structured onboarding journeys for new affiliates. • Develop training programs, toolkits, and content that enable affiliates to market and sell effectively. • Drive campaigns and initiatives that increase affiliate participation and output. Implement incentive programs, contests, and performance-based recognition strategies. • Own reporting on activation metrics including time-to-first-sale, active affiliate rate, revenue per affiliate, and churn.