• Execute and optimise email & LinkedIn campaigns targeting US/international prospects. • Write personalised, value-driven outreach messages and multi-step sequences. • Use tools like Apollo, Instantly, Lemlist, Outreach, Snov, Woodpecker (experience in 1–2 tools is enough). • Research accounts/personas and build targeted prospect lists. • Understand IT services and translate offerings into compelling outreach. • Track responses, manage sequences, and work toward appointment-setting targets. • Provide weekly insights and adjust campaigns based on performance. • Monitor certain campaigns during late evenings as required (US hours).