• Source, contract, onboard, and manage influencer partnerships across TikTok, Instagram, YouTube, and emerging channels • Execute co-marketing activations with lifestyle, CPG, and recreation brands; owning logistics, timelines, and deliverables • Plan and manage Swimply events (e.g., pool parties, pickleball tournaments, local activations) from budget to vendor coordination to post-event reporting • Create playbooks, workflows, and reporting dashboards that ensure influencer, partnership, and event campaigns are repeatable and scalable • Own campaign reporting, track KPIs, and optimize programs for ROI • Partner with Ops, Product, and Design to ensure marketing activations align with user acquisition and retention goals