• Own logistics for tradeshows and regional events (booths, swag, hotels, shipping, on-site setup) • Ensure sales teams are prepared and supported at events • Coordinate with vendors and internal teams to deliver consistent, professional event experiences • Travel to several key industry events annually • Support planning and management of the annual tradeshow calendar and budget • Track leads, opportunities, and pipeline influenced by events • Partner with Sales and Demand Gen on post-event follow-up and reporting • Help identify which events perform best and where to focus future spend • Assist in launching regional meetups and early user events