• Develop differentiated product positioning, messaging, and value propositions for Datacor’s TrackAbout asset tracking and Datacor formulation products in the chemical and animal nutrition industries. • Understand how to position and cross-sell formulation and distribution products to chemical, food and beverage, and animal nutrition ERP customers. • Understand the buyer’s journey, identify relevant areas where buyers obtain information for product evaluation and why and how they buy, specific to the mid-market ($50M - $500M). • Lead go-to-market planning for new product launches and major releases, working cross-functionally with product management, sales, demand generation, and services teams. • Develop marketing content including blog posts, website copy, white papers, solution briefs and datasheets. Work with outside vendors on video and additional content creation needed to meet business unit revenue goals. • Write and execute email campaigns (content copy) to promote product adoption and company information. • Partner with events and demand generation teams to develop prospective marketing campaigns including webinars, conferences, trade shows, and email marketing. • Conduct competitive and market analysis to identify opportunities, risks, and trends. • Gather customer feedback to create customer testimonials, inform product roadmaps and marketing strategy. • Build and maintain a comprehensive library of sales enablement materials including presentations, product demo videos, training guides, data sheets and more.