• Define the segmentation of the target markets and buyer personas while working closely with product and marketing teams to build a compelling narrative for the solution that addresses our buyers’ needs and differentiates us from the competition. • Collaborate with key stakeholders (Sales, Business Development, Product Marketing, Channel Marketing) to identify new approaches and target audiences and develop strategies and tactics accordingly. • Develop and manage an integrated strategy that leverages a variety of channels (e.g., advertising, digital marketing, email marketing, events, partner co-marketing) to reach and engage XTIUM’s target audience. • Develop content pillars that clearly define the company’s services and expertise based on persona, vertical and solution. • Create a combination of short- and long-form content that engages our target audience and sets them on a path to conversion into a sale or renewal while ensuring content is consistent with XTIUM’s new brand voice, style, and tone. • Develop and manage an editorial calendar that supports sales objectives while resonating with target personas. • Plan, produce, and publish content throughout the marketing funnel in collaboration with teams including demand generation, marketing services, and PR for all lead generation initiatives across multiple channels. • Own analyst relations and outreach with various technology partners. • Manage and maintain information to be shared with Sales team through bi-weekly meetings or other mediums as defined by the business. • Take the lead on working with cross-functional partners to maintain and update marketing and sales collateral to ensure they are up-to-date and consistent with current branding and messaging. • Work with various technology partners to co-brand marketing assets and plan, implement and report on co-branded marketing campaigns using partner market development funds (MDF). • Manage Partner MDF budget, reporting and lead data as required. • Drive strategy and own content efforts including white papers, executive briefs, webinars, email promotion, social media posts, partner co-branded content, case studies, guides, and more as required. • Manage and update content library including external collateral as well as key internal positioning/messaging resources. • Ability to work closely with contracted writers for blogs, press releases, sales assets, and more.