ICF

We are not a typical consulting firm and our people are not typical consultants.

Digital Media Buyer

MarketingMarketingPart TimeRemoteTeam 5,001-10,000Since 1969H1B SponsorCompany SiteLinkedIn

Location

Virginia

Posted

33 days ago

Salary

$61.2K - $104.1K / year

Bachelor Degree2 yrs expExperience acceptedEnglish

Job Description

• Execute and Optimize Digital Media Campaigns: Efficiently manage campaigns across various online marketing channels and platforms (Google, Facebook, LinkedIn, The Trade Desk, CM360, etc.), ensuring they meet set objectives and performance benchmarks. • Campaign Management and Digital Buying: Day-to-day management of digital campaigns, managing their progress toward budget and KPI goals, and making necessary adjustments for optimal performance. • Ownership of digital buying for assigned accounts, utilizing expertise in digital media and analytics to maximize campaign outcomes. • Data Analysis and Trend Identification: Regularly analyze campaign data to identify trends and insights that can inform strategy and improve performance. • Reporting and Performance Improvement: Oversee the reporting for assigned campaigns on a monthly basis, providing insights and recommendations for continuous improvement. • Collaborate on Media Planning: Work closely with media strategists to develop comprehensive media plans that align with the marketing goals of clients in industries like Energy and Government. • Team Collaboration: Be an active member of a dynamic team, contributing to a positive work environment and participating in collaborative efforts for campaign success. • Career Growth and Learning: Embrace opportunities for professional development and learning, staying abreast of industry trends and advancements in digital advertising.

Job Requirements

  • Bachelor's degree (or equivalent experience)
  • 2+ years of hands-on experience in campaign buying across online marketing channels such as social media marketing, display advertising, video advertising or others on digital advertising platforms such as Google, Facebook, Programmatic DSP, etc.
  • 1+ years using web analytics tools, such as Google Analytics and Google Tag Manager
  • Proficiency in Microsoft Excel
  • Must be able to pass a background check and drug screening

Benefits

  • Flexible workplace arrangements
  • Work-life balance
  • Donation matching
  • Volunteer opportunities
  • Tuition reimbursement
  • Access to professional development resources
  • 401k matching
  • Employee Stock Purchase Plan

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