Job Description Amazing Career Moments Happen Here Transforming the insurance industry is ambitious, we know. That's why at Applied, we're building a team that shows up every day ready to learn, willing to try new things, and driven to deliver innovative software and services that make us indispensable to our customers - all within a culture built on values that make us indispensable to each other too. With 40+ years of experience in the Insurtech game, we're not just redefining what's achievable; we're creating a place where amazing career moments are made possible. Position Overview We're searching for a Lead Digital Marketing Manager, Paid Media to join our Marketing team in a hybrid capacity (6-8 days a month in the office). To keep us headed in the right direction, we're looking for people who understand winning is a team sport, who value and seek to learn from our team's diverse experiences and backgrounds, who welcome a challenge and take risks in the pursuit of creating better outcomes for our customers, and who can, at any given time, step back to laugh and have some fun. What You'll Do Bottom-of-Funnel PPC Ownership: Build and optimize high-intent search programs in Google Ads & Microsoft Ads (keywords, audiences, extensions). Conversion & Landing Page Optimization: Partner with Web to design conversion-first landing pages and run A/B tests to improve CVR and MQL quality. Campaign Governance & Tracking: Own GA4/pixel tracking, UTMs, QA workflows, and budget pacing to ensure clean data and reliable attribution. Mid-Funnel Paid Media (Consideration): Plan and execute paid social and retargeting across LinkedIn, Meta, and other channels to drive engagement and consideration. Creative & Experimentation Leadership: Develop creative briefs and run structured experiments (creative, audiences, bids) to improve qualified traffic and assisted conversions. Top-of-Funnel Awareness (CTV/OVV): Launch and scale awareness campaigns (e.g., CTV/Performance TV) and connect them to downstream measurement and retargeting. Measurement, Reporting & Insights: Own full-funnel KPIs, build dashboards, diagnose performance, and deliver clear, actionable recommendations to stakeholders. We're Excited to Learn More About You Your experience may include: 7+ years of B2B paid media experience (agency or in-house), owning PPC, paid social, and/or video/CTV programs; SaaS experience preferred Expert proficiency in core platforms, including Google Ads, Microsoft Advertising, LinkedIn Ads, and Meta Hands-on experience with CTV/video advertising (e.g., MNTN, YouTube), including audience targeting, creative formats, and lift measurement Strong analytical and measurement skills, using GA4, Excel, and visualization tools, with a rigorous approach to UTMs, taxonomies, and conversion tracking Proven ability to hit MQL targets while maintaining lead quality You may have other skills or credentials, including: Cross-functional communication and collaboration skills Comfort presenting strategy, performance, and insights to executive stakeholders Experience translating performance data into clear, actionable recommendations We know that talent comes from all backgrounds and experience levels. We encourage military members and their spouses as well as candidates without a degree or a background in tech to apply! When You Join Team Applied, You Can Expect: A culture that values who you are A comprehensive benefits and compensation package that centers our teammates and helps them to bring their best to work every day: Medical, Dental, and Vision Coverage Holiday and Vacation Time Health & Wellness Days A Bonus Day for Your Birthday Learn more about the people behind our products at https://www1.appliedsystems.com/en-ca/about-us/jobs/ Our targeted starting base salary in the United States for this position ranges from $99,000 - $125,000 USD. To determine a new team member's starting pay, we consider a variety of factors, including someone's depth, breadth, and variety of experience, skills, and responsibilities. Depending on the role, team members may also be eligible to participate in additional compensation plans such as bonus and commission. Your Security Matters: Our candidates' personal information and online safety are top of mind for us. At Applied, we proactively protect your personal information and only communicate with candidates via a secure @appliedsystems.com email or through our official careers portal. Recruiters will never request payments, ask for financial account information or sensitive information like social security numbers. AI Utilization We leverage AI tools to streamline parts of our recruitment workflow (such as resume parsing and interview scheduling). However, candidate screening, interviews, and final decisions are conducted by real humans. EEO Statement Applied Systems is proud to be an Equal Employment Opportunity Employer. Diversity and Inclusion is a business imperative and is a part of building our brand and reputation. At Applied, we don't discriminate, and we are committed to recruit, develop, retain , and promote regardless of race, religion, color, national origin, sexual orientation, gender identity, disability, age, veteran status, and other protected status as required by applicable law. #LI-Hybrid #LI-US