• Develop and own Innovaccer’s annual U.S. event calendar, aligned to GTM priorities, target segments (Provider, Payer, Life Sciences, etc.), and revenue goals. • Define a clear event taxonomy and strategy framework (e.g., Tier 1 conferences, executive roundtables, hosted dinners, partner-led forums, customer summits, field events). • Establish selection criteria for: Which events to sponsor vs. attend vs. host; Geographic priorities; Account concentration; Competitive presence. • Align event mix with strategic priorities such as enterprise ABM, product launches, vertical focus areas, and brand positioning. • Conduct ROI and historical performance analysis to inform event investment decisions. • Define target audience profile in collaboration with Sales leadership. • Identify optimal event format and setting. • Partner with Sales Leadership to identify priority accounts and territories for event participation. • Lead end-to-end logistics, vendor management, and operational execution. Ensure high-quality brand representation. • Define event success metrics beyond vanity metrics and partner with Marketing Ops and Sales Ops to track event influence in CRM. • Own and manage the U.S. events budget. Evaluate and negotiate contracts with venue and production vendors.