• Prospect, cold-call, and generating leads to recruiting new hospitality customers and drive incremental revenue growth. • Develop and execute sales strategies to achieve growth, profitability, and contract utilization objectives within the hospitality segment. • Create compelling, value-based sales proposals that articulate financial, operational, and programmatic benefits. • Analyze market basket and utilization data to identify trends, variances, and growth opportunities. • Develop, own, and manage sales funnel strategies, account targeting plans, and pipeline activity across sales teams. • Implement, track, analyze, and report performance metrics including contract utilization, member participation, and divisional results. • Serve as the primary liaison between internal sales, operations, local teams, and external business partners. • Communicate and educate field sales teams on contract elements, customer objectives, industry trends, and service expectations. • Partner with GPO sponsors and affiliates to influence strategy, unlock new opportunities, and grow contracted volume. • Act as an internal advocate for major customer issues within assigned hospitality segments. • Execute the Quality Sales Process (QSP) and oversee new account onboarding to ensure successful transitions. • Utilize CRM and sales tracking tools (e.g., LINC CRM) to manage pipeline activity, performance metrics, and reporting.