• Develop paid media plans for Praytell clients that include detailed breakdowns of audience targeting, ad products, creative formats, budgets and timelines • Work cross-functionally with the creative, account, strategy and influencer teams to develop brand and creator-led paid campaigns • Build, manage and optimize paid media campaigns across key social media platforms including Facebook, Instagram, LinkedIn, Twitter, TikTok and YouTube • Manage campaign budgets, billing reconciliation and pacing to ensure efficient spend and accurate financial tracking • Develop A/B tests and other opportunities to continuously optimize campaign performance • Develop campaign reports that provide clients with performance analysis, learnings and actionable insights and recommendations for future campaigns • Own day-to-day client communication for paid media workstreams, including status updates, reporting walkthroughs and performance recommendations • Oversee the work of paid media intern(s) and junior staff, guiding them through trainings and ensuring they develop working knowledge of key digital ad platforms and reporting, starting with social media • Support new business efforts through paid media recommendations, budget modeling and pitch participation • Extend Praytell’s paid media offering to additional digital advertising channels including programmatic, search and podcasts • Stay up to date on the latest social media platform trends, paid products and features, serving as a subject matter expert for Praytell clients and internal stakeholders